Many people might read the title of this article and fail to see the connection between a business and their driveway, but the reality is that nice fresh tarmac driveways can greatly increase the value of your business.
Tarmac Driveways Are The First Thing People See
The fact is that when someone comes to an eating establishment either by foot or by car, the first thing they are met with is the exterior of the location. They will usually arrive and be greeted by tarmac driveways or carpark, and upon arrival, they are already making assumptions about the restaurant inside. The truth is, first impressions matter, and they extend past just walking in the door and seeing the actual restaurant for the first time.
You could even argue that nowadays first impressions start before customers even get to the restaurant, thanks to the prevalence of social media and Google. People are searching and making judgements on businesses based on their online identity and using this information to make an informed decision about where they are going to go.
Tarmac Driveways Tainting Dining Experience
Back to the matter at hand, imagine you are going out for a formal dinner with some clients or family members. You chose a place to eat based on a quick web search and find somewhere with good reviews and a menu that looks great. Upon your arrival you enter the car park and it is bumpy and full of pot holes, and as you get out of the car you have to watch your step as you cross the tarmac driveways you are aware that you must watch your step so as not to trip or fall.
The Whole Process Matters
Once you get to the restaurant itself, you are pleased to enter a very nice greeting area and the staff are very welcoming and make you feel comfortable in your surroundings as you take your seats. However, the whole experience has been tainted slightly from the moment you reached the premises. The fact that the driveway area outside was all tired and chewed up does not lend itself to the overall image of the restaurant.
First Impressions Matter
First impressions matter greatly, therefore the whole customer experience from start to finish must be carefully scrutinised in order to ascertain whether or not visitors will be subject to anything that could tarnish this first impression. Customers will generally focus on the negative areas more than the positives ones, which means that everything has to be perfect in order to make a great first impression.
When someone visits a restaurant, whether or not they will recommend it to some they know depends hugely o the overall experience they had. The food could have been great and the service was fast, but if there was one slight negative to the experience like the music was too loud or the lighting was off, then the person may not recommend to their friends and family. Something as simple as nice new tarmac driveways could mean the difference between a customer returning or a recommendation being given.